50 Cent - Candy shop

How women are represented in 50 cent – Candy Shop

In ‘Candy shop’ by 50 cent women are portrayed negatively. At the beginning 50 cent walks into a house which is full of girls that have hardly any clothes on and look like they’re waiting for him as each one looks at him sexually. This imagery and lyrics like “keep going ‘til you hit the spot” suggest that the women are just there for sex and that’s their only use. However it also suggests that the women like and enjoy doing this, there are no lyrics, even when the girl sings, that show any different. In the video they’re all up for it which also suggests they’re easy or sex deprived that do it more for enjoyment than money. There’s one girl dressed up as a nurse which in society is see as a good and respectable profession to have whereas in the video they’re just using it to be “sexy”.

The way that the women are negatively portrayed is a convention for this genre of music and the songs that 50 cent sings appeal more to men. Therefore the way the videos are set up have to appeal to men who like this genre too, hence all the half-naked women, it makes the male audience want to watch and listen more. It makes them think that they can also have this kind of lifestyle and lots of money like 50 cent is shown to have.